Inspired by Art, Powered by Precision
We present to you, Custom Wire Products
Perhaps, Belgian surrealist painter René Magritte's "The Son of Man", explains the inspiration behind Custom Wire Products best.
"...You have the apparent face, the apple, hiding the visible but hidden, the face of the person. It's something that happens constantly. Everything we see hides another thing... There is an interest in that which is hidden and which the visible does not show us."
"Many people refer to me as a "wire guy", but I began my career in the electroplating industry," remarked Jeffrey Lawrence, who held a minority interest in elkem, Inc., an electroplating services provider. "As a young man, I began my career operating electroplating equipment designed and built by my grandfather, Herbert Kent."
“Everyone always seemed to place blame on the electroplating ("the apple"), without conducting any due diligence on the substrate ("the face"), which was very frustrating to me. I knew that elkem could provide the highest-quality electroplating services, however the materials provided were frequently sub-standard. As a service business, elkem did not manufacture wire, so it was not possible to control the quality. It was incredibly frustrating," Mr. Lawrence stated, "My vast understanding of electrochemical processing led to a expanded affinity to all things metallurgical, and naturally, I was destined to expand. It became clear to me, after nearly 15 years in the industry, that the only way to effectively deliver the customer the best product possible was to control the uncontrollable."
Today, we offer the solution: Custom Wire Products. "If you limit yourself as a company, to the solutions offered in-house, you will never produce the highest quality product in the market. We work together to engineer, procure, and deliver results we can be proud of, " compelled Mr. Lawrence. "As a great advisor once told me, If you want chocolate or vanilla, you probably already know where to go. But, if you want a hot fudge sundae with a cherry on top (cherry diameter tolerance +/- .00005"), then you must incorporate the best-of-the-best industry-leading manufacturers in coincidence to deliver that product to the customer!”
STATEMENT OF OUR CORE VALUES
Moral Code - Never compromise.
Vision - Earn and maintain the highest reputation as the premier solutions provider to the wire/cable and metallurgical industry.
Mission - To combine our engineering and manufacturing competencies with our customers to deliver the most sophisticated, precise products in the world.
Core Belief - The best solutions come when we choose to work together. That is why we collaborate with research institutions, manufacturing centers, technical innovators and even competitors to deliver best-in-class results.